The practices of visualisation and optical technologies allow us to direct our sight, to augment our perception of the visual work, and to make the invisible tangible. This module offers students a range of experimental approaches to the production of the visual and sonic media.
Realtime Project - Branding
Luke and myself having been “unofficially calling our project ‘Ferroseismic’ which is a combination of Ferrofluid & Seismic Activity, which are the two main concepts behind our project so it is very fitting. So today we decided to christian the project and come up with a logo.
We wanted something clean and simple, that echoed the project itself. The whole project is housed in a clean white structure with 4 jet black puddles on top. So a black & white logo seemed the logical choice.
We decided to add the logo as a watermark over the top of the promo video, so hopefully our logo will start to become synonymous with the word Ferroseismic!
